About Us
Aspirations of excellence, since 2014
YBS Holdings Sdn Bhd is an investment holding and management company founded by Muhammad Solehuddin Shamsuddin — funding, creating and managing key small businesses centrally with professional corporate expertise.
Vision
To become a leading expert in every industry we venture into — with a unique, modern approach true to our name: Youthful, Brightful & Successful.
Mission
- · Develop a winning portfolio of sustainable businesses and lead each industry.
- · Adopt modern & unique methodologies in every business aspect.
- · Meet every market need without compromising sustainability.
- · Deliver superior financial returns through operational excellence.
Industry Leader
Effective strategic planning and strong operational execution for loyal customers and clients.
Adaptability
Managing challenges through continued organizational relevance and improved leadership.
Market Needs
Products for targeted customers at the right cost, through the right channels.
Exceptional
Excellent communication and performance — quality products and innovative solutions.
Our History
More than a decade of building
2011
Establishment of YB SOL Trading Sdn Bhd (Gold)
2014
Abang Strawberry acquired under YBS Agro Premiere
2015
YBS Holdings Sdn Bhd established, HQ in Bangi; café rebranded to 200 Seeds Café
2016
Gull Jewellery opens in Wangsa Maju — first jewellery brand
2019
Gull Jewellery 2nd branch, Shah Alam; venture into spa services
2020
Siti Jewels launched — 2nd jewellery brand, Cheras
2021
El Najahi trading established in Dubai
2022
KLEO — Laser, Lash & Hair rebrand; De Aurora outlet opens
2023
Siti Jewels 2nd branch in Meru, Ipoh
2026
Group digital transformation — unified platform & CRM
Leadership
The people behind the group
Muhammad Solehuddin Bin Hj Shamsuddin
Chairman & Founder
Founder of YBS Holdings — millionaire by 21, built the group from network marketing roots into a multi-industry Bumiputera conglomerate.
Mohd Rizal Bin Mohd Yusof
Group Advisor
Finance, strategy & transformation executive — ex-Petronas, Bank Negara Malaysia, Aberdeen Asset Management. MSc Finance, Durham University.
Siti Aishah Binti Hj Shamsuddin
Head of Business Development & Family Office
Key architect of the group's retail jewellery business, growing it from a small team to 30+ employees and multiple branches.
Madi Bin Seman
Head of Finance
Leads group financial operations and reporting.
Nor Arief Bin Jusof
Head of Strategy & Human Capital
Drives group strategy and people development.
Muhammad Nur Fakhrul Bin Nordin
Head of Marketing
Leads marketing across all group brands.